Boost your Fitness Studio Over the Holidays
As the holiday season is fast approaching, now is the time to gear up for holiday parties and last-minute gift-giving. It is a great time to maximize sales, increase brand awareness and acquire new members. However, it takes more effort to boost your holiday sales without the extra stress and rush.
Maintaining member engagement during the holidays is a real challenge for fitness businesses, gyms, and studios. At the same time, it is difficult to assist your fitness members in staying motivated and showing up for workouts.
This blog will guide you on keeping your members engaged throughout the holidays while boosting your business up until the January rush.
Take Advantage of the Holiday Season and Cash in More Customers
Now is the time to take advantage of the Holiday Season to create buzz and keep your members engaged. Whether organizing your holiday calendar or crafting special classes and sessions, you can find ways to make the most of your fitness holidays.
- Plan Ahead and Prepare your Staff
Holiday seasons will differ significantly from your regular schedule during the rest of the year. Some of your staff will most likely be requesting time off and fewer members may visit your studio because of holiday obligations. Plan ahead for the holidays to allow your employees to prepare and spend time with their families.
- Promote Holiday Specials
You must start generating buzz around new and existing members’ promotions. While keeping up with appointments, promotions, events, and other scheduling works can be challenging. From scheduling, holiday parties to arranging staff offs, offer some meditation or relaxation-focused classes during a potentially stressful time.
- Conceptualized Holiday-themed Classes
Integrate holiday-themed classes and events into your lesson plans. You can tap into the holidays to make working out fun. Add some fun holiday spin workouts that can be done in person and online. Give this free, discounted, or full price for valued and new sign-up customers.
- Start a Joiner Program & Membership Reward
Now is a great time to start a joiner program for first-time customers to try the service before purchasing a monthly, quarterly, or yearly. This is a great way to get more customers to try your service, while membership rewards motivate members to complete certain goals. Whether you are offering a personalized service or additional discounts, think about ways to give more value to your members and encourage them to continue to hit their fitness goals.
- Offer Vouchers, Coupons, and Gift Card Sales
Promote shopping behavior and increase customer loyalty through vouchers, coupons, and gift cards. These can drive customers to your business, increase existing customer engagements and acquire new sales. This can be offered in your store or through marketing messages on your booking page and social media promotions. However, developing a strategy when introducing these items is equally important since it may lead to lower sales profit.
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