Last-minute preparation for your Salon Business this Holiday
Holidays are just around the corner, whether it’s Christmas, New Year’s, or the countless get-together dinners and meals out. It will be a rush for beauty and wellness businesses as consumers want to look and feel their best and most gorgeous.
Whether you own a hair or nail salon, a beauty parlor, or a spa, this is one of the busiest seasons of the year, so make sure to prepare your business and maximize your sales and bookings during this festive season. With the right strategy, tools, and advanced planning, you can take advantage of the season without overworking yourself and risking burnout.
Many beauty businesses are going digital, whether in a salon, spa and wellness center, or aesthetic clinic. Most customers prefer to do their online shopping and browse social media for gift ideas, which means you need to do your digital marketing ads and take your service online too.
This article covers the top insights when creating strategic year-end and peak-season plans for your beauty business.
Ways to Prepare for the Business Ready this Holiday Season
There is no need to feel overwhelmed. Here are some unique promotion ideas to help maximize profits and stand out from your holiday competition.
Gift Cards and Vouchers Sales
These promotional items are high this time of the year. However, If you offer gift cards, be wise as it can bring in an additional $5000 to $20000 each holiday season. Revenues from gift cards and promotional vouchers is a ghost money and a liability. If you offer gift cards, be smart, as it can balance out your cash flows during slower times. Open an account exclusively for such promotional items and only withdraw when a gift card is redeemed to keep your financial books straight.
Vouchers with Purchase Promotion for High-End Services
High-end services are the most profitable items and tend to attract ideal customers. To optimize your cash flow while maximizing the benefits of the treatment, your clients can book a series of sessions. Business owners can also buffer the voucher’s wholesale cost when they purchase a package. Moreover, you can also limit the number of these high-end services to create a sense of urgency. Your ideal and loyal clients won’t miss anything, and you will be able to kick out your holiday sales with a bang!
Promote Your Holiday Offer to the Next Level
Notify your customers and subscribers by creating an email campaign about your promotions. Set up an automated SMS, email, and WhatsApp to send special offers with personalized messages. Share social media posts and videos to share your advertising and build engagement. In this way, you are building excitement for your marketing campaigns and showcase how your service.
Salon software is your best option to organize your marketing and smoothen your operations to stay ahead of the competition and make this your strongest holiday season. Thankfully, powerful scheduling and remote technologies have made it easy to keep your business strong throughout the busy holiday season.
Multiple Benefits of Salon Software for Wellness and Beauty Business
- Customers can book your services in advance
- Can automate bookings and reminders to reduce no-shows
- Ability to set up customizable scheduling rules for the holiday
- Improved booking frequency while reducing operation costs
- Employees can focus more on providing services
Salon software boosts your beauty business efficiency. Track and monitor your staff’s performance, allocate their duties according to the demand of the peak hours, and offer rewards for excellent performance.
Always on Time (AOT.plus) is an all-in-one appointment scheduling and membership management software developed to manage beauty business appointments and various services completely. AOT allows beauty business owners to place a booking page on their website or social media sites so customers can book directly with just a click. Your clients can easily access it through any device and they can book anywhere and any time they like.